36
PRE-LAUNCH — DROP 001 — HELSINKI 36°N / 60°E

MADE WITH SPIRIT

—Days
—Hours
—Min
—Sec
EST. 2025 — HELSINKI — 36°N
SCROLL
— 01 / MANIFESTO

Built for the cold. Cut for the city. The 36 mark is a totem, not a logo. Worn in the dark, washed cold, made to outlast the season.

36 URBAN SPIRIT · HELSINKI · EST. 2025

— 02 / THE GARMENT
Heavyweight brushed fleece fabric — close-up 01 / FABRIC 420 GSM
SPECIFICATION

A garment made to be worn, washed, worn.

  • WeightHeavyweight fleece, 420 GSM ±15420g
  • Composition80% combed cotton / 20% polyester (CVC)80/20
  • YarnRing-spun, 20s/1 — pre-shrunkRS
  • BrushedOne-side brushed fleece interiorOSB
  • Rib1×1 rib, 95% cotton / 5% spandex95/5
  • ZipYKK #5 metal, auto-lock sliderYKK
  • OriginMade in Bangladesh, finished for HelsinkiBD→FI
  • ComplianceOEKO-TEX Standard 100 Class II · REACHEU
— 03 / COLLECTION

Two pieces. One system.

Heavyweight hoodies and zippers, cut for the northern winter. Launch palette: Off-Black, Stone Grey, Bone, with seasonal accents of cinnamon, moss, and frost blue.

36 Urban Spirit Heavyweight Pullover
Heavyweight Pullover € 119
SKU — 36-HW-PV-001
36 Urban Spirit Heavyweight Full-Zip
Heavyweight Full-Zip € 135
SKU — 36-HW-FZ-001
— 04 / TEES

Tees coming soon.

Heavyweight boxy tees and classic cuts drop later in the season. Follow us to find out when.

HOVER — TEES COMING SOON

Later in the season

Boxy tees at 220 GSM, classic tees at 180 GSM. Same fabric spec, same OEKO-TEX Class II, same OEKO-TEX standard — same BD origin. Just shorter.

— 05 / THE MARK
36 Icon — front of garment
FRONT — CHEST, 8 CM
MADE — WITH — SPIRIT
BACK — BOTTOM HEM, VERTICAL

One mark. Two places. Never louder than it needs to be.

To swap the front icon: replace ./imgs/36_mark_transparent.png and ./imgs/36_mark.png

— 06 / ORIGIN
FROM DHAKA TO HELSINKI

Cut in Bangladesh. Finished for the North.

Every garment is built in a Bangladesh facility operating under EU REACH and OEKO-TEX Standard 100 — a benchmark for clean chemistry and fair labour in global apparel.

It travels 7,500 nautical miles to Helsinki duty-free under the EU Everything But Arms arrangement, then lands in the city that named the brand.

36°N · 60°E · MADE IN BANGLADESH

Bangladesh garment factory — origin of 36 Urban Spirit
— STEP 01

Source

Ring-spun yarn from a certified mill. Combed cotton, pre-shrunk.

— STEP 02

Knit & Finish

3-end fleece, 420 GSM, brushed interior. Bio-wash, silicon softener.

— STEP 03

Cut & Sew

Heavyweight construction. YKK trims, 1×1 rib, double-needle stitching.

— STEP 04

Ship to Helsinki

14–20 weeks door-to-warehouse. Duty-free under EU EBA.

— 07 / SIZING

Unisex. Tall-cut. Made for the Nordic frame.

Size
XS
S
M
L
XL
2XL
EU (M)
C44
C46
C48–50
C52
C54–56
C58
EU (W)
34
36
38–40
42
44–46
48
Chest (cm)
88
92
96–100
104
108–112
116
Body Length (M)
68
70
72
74
76
78

Hoodies run oversized. If you're between sizes and prefer a closer fit, size down. Model is 184 cm and wears size M.

— 08 / FOLLOW

Follow the drop.

Be the first to know when 36 Urban Spirit launches in March 2027. Exclusive offers, behind-the-scenes, and the first look — all on our socials.

— 09 / NOTIFY ME

Or just email.

Drop your email and we'll send a one-line ping the moment the shop opens in March 2027. No marketing, no sequences.